Feedback is my third favorite four-letter word. By that, I mean the word gift. If you have been to one of my recent workshops, you would have heard me outline the expectation that feedback is a gift. Now, I must admit I absolutely stole this expectation (with permission) from the design thinking geniuses at DesignThinking.bg. It has become a staple guiding principle for my workshops and my life in general.
“I found this book to be eye-opening in many respects. As the title suggests, Schramm’s book is partially about busting myths and conventional wisdom about entrepreneurship. It turns out that techie, establishment-bucking millennials actually start very few businesses compared to 40-year-olds with corporate experience.” - Nolan
CED’s book club kicked off with The Mom Test by Rob Fitzpatrick, which is about “how to talk to customers and learn if your business is a good idea when everyone is lying to you.” It’s a quick and easy read, and each of us came away with new perspectives on customer discovery, which is the process of identifying customers and understanding their purchasing behavior and motivations.