“I found this book to be eye-opening in many respects. As the title suggests, Schramm’s book is partially about busting myths and conventional wisdom about entrepreneurship. It turns out that techie, establishment-bucking millennials actually start very few businesses compared to 40-year-olds with corporate experience.” - Nolan
CED’s book club kicked off with The Mom Test by Rob Fitzpatrick, which is about “how to talk to customers and learn if your business is a good idea when everyone is lying to you.” It’s a quick and easy read, and each of us came away with new perspectives on customer discovery, which is the process of identifying customers and understanding their purchasing behavior and motivations.
After college, I panicked because I had no idea what I wanted to do, and for the first time in my life, I did not have a clear path. Everybody kept telling me that my twenties did not really count so I should just do whatever I felt like. The Defining Decade by Meg Jay, Phd had some better advice for me.