CED Book Review: Burn the Business Plan

CED Book Review: Burn the Business Plan

“I found this book to be eye-opening in many respects. As the title suggests, Schramm’s book is partially about busting myths and conventional wisdom about entrepreneurship. It turns out that techie, establishment-bucking millennials actually start very few businesses compared to 40-year-olds with corporate experience.” - Nolan

CED Book Review: The Mom Test

CED Book Review: The Mom Test

CED’s book club kicked off with The Mom Test by Rob Fitzpatrick, which is about “how to talk to customers and learn if your business is a good idea when everyone is lying to you.” It’s a quick and easy read, and each of us came away with new perspectives on customer discovery, which is the process of identifying customers and understanding their purchasing behavior and motivations.

Join our Book Club!

Join our Book Club!

Our reading list is a snapshot of the literature that guides our work. Check out our reading list for CED’s Book Club for 2019!