Entrepreneurs who care about the people they impact and are passionate about what they want to bring to the world are also often the people who hate marketing themselves. I help these same business owners with a high-converting website and marketing plan that shortens their sales cycle, reaches more people, conveys clear messaging, and helps them see marketing is actually the story of their customers rather than the story of them. Therefore, helping their customers see they're the exact person they want to work with.

Instead of being in the business of persuading, with effective marketing, you can help more people and do what you love. Feel proud of your marketing and be ready for high traffic to your business.

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Walunga Reyes

Walunga is the founder of Polar Data Association, an emerging digital infrastructure venture focused on renewable powered edge data centers that strengthen data sovereignty and resilience for Alaska communities. With a background in social services and extensive self-directed study in organizational systems, cybernetics and sociotechnical design, Walunga brings a uniquely community centered perspective to technology development. His work emphasizes local autonomy, regional capacity building, and practical pathways to modernizing Alaska’s digital ecosystem. He is currently developing PDA’s first edge facility and participating in the UAA Center for Economic Development’s Upstart Alpha program to refine customer discovery, partnerships, and project strategy.

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Jared Fuller

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Cara Fox

Cara Fox brings over 25 years of diverse experience to ZenFox Solutions, with deep expertise spanning talent development, human resources, and worksite wellness. Her professional journey—initially rooted in market research and tourism—has given her unique insights into people, human behavior, and the dynamics that create strong, productive relationships.

With dual degrees in Psychology and Economics from the University of Rochester, along with certifications as a Certified Professional in Talent Development (CPTD) and Senior Professional in Human Resources (SPHR), Cara combines academic rigor with practical wisdom. Her background also includes specialized training in worksite wellness, instructional design, and performance consulting, as well as experience as a massage therapist—all of which inform her holistic, human-centered approach to leadership development.

Cara's passion lies in helping individuals and organizations unlock their potential. She believes that effective leadership starts from the inside out, beginning with self-awareness and extending outward to create positive impact on teams, organizations, and communities.

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Amber Nickerson

Amber Nickerson is the founder of The Dog Park, Anchorage’s first indoor dog park offering year-round play for dogs and their humans, along with coffee and ice cream sandwiches. A driven entrepreneur and community advocate, Amber is building a safe, joyful space designed for connection, enrichment, and Anchorage’s unique climate. She brings deep experience in community work, customer-focused design, and small business strategy to creating a place where pets and people truly belong.

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Joel Cladouhos

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Upstart Alpha Cohort 7

Cohort 7: Fall 2025

Cohoert 7 participant information coming soon:

Margo Fliss

Connect with us:

1901 Bragaw Street, Suite 199 Anchorage, AK, 99508